5 Top Global Smartphone Brands


Gartner market research released its global smartphone sales report for the third quarter of 2021. Gartner revealed that smartphone sales directly to consumers decreased by 6.8 percent compared to the same period last year.

    most smartphone vendors experienced single-digit growth year over year (YoY). The top five smartphone brands in the world are still inhabited by the same vendors. The order is as follows. Samsung confirmed its position at the top of the standings by capturing 20.2 percent market share in the third quarter of 2021. During that period, Samsung sold 69 million units of smartphones globally. According to Gartner, Samsung's market share fell 1.9 percent YoY. 

    However, Samsung is experiencing growth in the premium segment thanks to the foldable duo of the Galaxy Z Flip3 and Galaxy Z Fold3. The two Samsung folding phones are selling well in the market. Apple, which was in third place a year ago, has now moved up to second by ejecting Xiaomi. Apple recorded a market share of 14.2 percent with total sales of 48 million units. Xiaomi in third place controls 13 percent of the market share with total sales of 44.4 million. The demand for Xiaomi phones is quite strong online, especially in the European and Middle East markets, where Xiaomi is working with mobile operators there. Get information, inspiration and insights in your email. 

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    Register email In fourth place is Vivo with 10.5 percent market share and sales of 36 million. Meanwhile, Oppo is in fifth place, controlling 33.6 percent of the market share with total sales of 33.6 million units. Xiaomi, Vivo, and Oppo saw market share increases of 1 percent, 2.4 percent, and 1.7 percent year-over-year respectively. Likewise with Apple, which increased by 3.1 percent. According to Gartner, Apple is experiencing a surge in demand thanks to the launch of the iPhone 13, which offers a number of improvements over its predecessor.

     These are the different specifications for the iPhone 13, 13 Mini, 13 Pro, and 13 Pro Max. Moreover, Apple has also changed its strategy in online channels and held a trade-in program to accelerate demand for the iPhone 5G. Impact of the chip scarcity crisis The chipset shortage crisis is still a scourge for smartphone vendors until the end of 2021. Gartner said the decline in smartphone sales was caused by the chip shortage crisis that disrupted cellphone production. Because of this scarcity, Gartner senior research director Anshul Gupta said smartphone sales actually declined despite high consumer demand. "Because of delayed product launches, longer delivery schedules, and insufficient supply of sales channels," said Gupta explaining the reason, as compiled by KompasTekno from the Gartner website,

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